Mark Zokle

Mark Zokle Offers Tips on Streamlining the Marketing Process

Marketing is necessary across all industries, says BCI Acrylic National Sales Manager Mark Zokle. Unfortunately, many companies view marketing as more of an afterthought than an integrated part of daily operational activities. Here, Zokle offers insight on how to streamline the process.

Q: What aspects of my marketing plan can be automated effectively?

Mark Zokle: Advances in technology have made it significantly easier to streamline social media and online marketing efforts. For instance, many marketing companies now have the capability to automatically release Twitter and Facebook updates and alert users when someone comments on their profiles.

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Mark Zokle

Strategies for Sales Enablement from Mark Zokle

In today’s post, sales expert and trainer Mark Zokle opens up about ways to implement a new sales strategy and how to get everyone on board before and during the process.

Q: What is the primary goal of establishing a sales enablement strategy?

Mark Zokle: Ultimately, you want to increase sales productivity, efficiency, and effectiveness. This is accomplished by connecting sales representatives with the content and knowledge they need to create an environment of success for themselves. A sales enablement strategy also helps sales representatives adapt to ever-changing market conditions.

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Mark Zokle

Sales Enablement a Cross-Functional Strategy, Says Mark Zokle

Mark Zokle is one of the nation’s leading advocates for sales enablement, which he describes as simply the process by which a company enables their salespeople to do their job effectively.

Q: What is sales enablement?

Mark Zokle: Sales enablement is a cross-functional strategy that involves many departments within a company. The ultimate goal is to provide sales representatives with the tools, resources, and motivation they need to close sales quickly and efficiently.

Q: In your opinion, what is the best way to improve the overall productivity of a sales department?

Mark Zokle: As a sales manager, I would have to say that training is the key. And not just training, but reinforcement, too. You have to make sure that your sales reps have time to fully absorb information regarding a product or service and that they are fully prepared to utilize this knowledge in the real world.

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