A blog is a convenient way to create online content and also one of the most popular marketing tools in today’s digital world, says Mark Zokle. But no matter how much traffic your blog generates, it doesn’t do your business any good if its readers don’t become customers. Read on as Zokle shares a few tips on how to write an effective blog.
Answer customer questions
According to Mark Zokle, a vast majority of people stumble upon a blog looking for answers. Use your blog to address common help desk issues and clearly outline ways your product or service benefits the bottom line.
Stick to the point
A blog written with the intent of converting readers into customers should be laser focused with one specific product or service in mind. Mark Zokle explains that a blog should be no more than 400 words and each thought should be succinct and void of unnecessary details. Think of your blog as a roadway from your customers’ wallets to your company. The road should be straight and lead your customers directly to your door.
Offer time sensitive material
Your blog is one of the few places that content doesn’t have to be “evergreen,” says Mark Zokle. Customers tend to react when they feel a sense of urgency, which you can create by offering special deals or limited time sales specifically for blog readers.
Rally your customers
Close your blog with a strong call to action. Encourage interaction by suggesting readers leave a comment or ask questions relating to your blog topic. Make your blog easy to share with links to social media sites such as Facebook, Twitter, and Instagram.
Mark Zokle is the national sales and training manager for BCI Acrylic, Inc., a Libertyville, Illinois-based manufacturer of high-quality acrylic bathroom remodeling products.