A blog is a convenient way to create online content and also one of the most popular marketing tools in today’s digital world, says Mark Zokle. But no matter how much traffic your blog generates, it doesn’t do your business any good if its readers don’t become customers. Read on as Zokle shares a few tips on how to write an effective blog.
Answer customer questions
According to Mark Zokle, a vast majority of people stumble upon a blog looking for answers. Use your blog to address common help desk issues and clearly outline ways your product or service benefits the bottom line.