Business relies on data points to forecast accurately, says Mark Zokle. Are numbers the only information a company needs to plan ahead? Read on for more insight from Mark Zokle.
Q: How important are accurate sales forecasts?
Mark Zokle: Sales forecasts helps companies determine target revenue, deadlines, inventory, and can influence whether or not a company decides to increase or downsize its workforce. Having a reliable projection of future sales is vital to most businesses.