Mark Zokle has been called one of the most engaging, exciting, and effective sales trainers in the US. His seminars have been broadcast nationwide and Zokle’s methods have helped launch the careers of thousands of men and women.
Q: What does it mean to “build a presentation for a scenario?”
Mark Zokle: Most organizations have a standard presentation, but that exhibition must often be adjusted based on the salesperson’s current opportunity. When we talk about building presentations, we are really saying to our salespeople “what can you add/take away from your model script to make this more appealing to your target audience?”