In a world full of digital clutter it’s crucial from a business standpoint to get back to basics and interact with your team face-to-face, says Mark Zokle. Here, the veteran sales and marketing expert discusses the benefits of holding Monday morning meetings.
Q: Are weekly meetings really productive? Can’t I communicate just as effectively through emails and text messaging?
Mark Zokle: I have no problem with emails, phone calls, or the occasional text message. However, hosting a weekly meeting allows a company’s management team to get a feel for how everyone is doing and where accountability struggles may still exist. Monday morning is a perfect time to bring everyone together to get motivated for the coming week.
Q: Is this an opportunity to pair more experienced team members with those who may be falling short?
Mark Zokle: Absolutely! As a manager, it’s important to know who the strongest team players are and to be able to identify potentially equal team members. These high producers can serve as valuable mentors for those just getting a foothold in the industry.
Q: Do weekly meetings encourage accountability, in your opinion?
Mark Zokle: One of the main benefits of hosting a weekly meeting is that it gives managers the opportunity to praise top producers, showcase exceptional talents or strategies, or offer corrective and constructive feedback for those who are having difficulty keeping their numbers up. The awareness portion of these meetings gives each member the opportunity to reflect upon their performance and drives them to do better each week.
Q: Isn’t it better to address shortcomings on an individual level, one-on-one?
Mark Zokle: Not necessarily, and especially when dealing with a team environment. If one person is making a mistake, it’s not unreasonable to believe that other people may be following the same path. By shining a light on these weaknesses – or praising strengths – the whole team is given the opportunity to learn from one another.