Mark Zokle

Marketing Expert Mark Zokle | 7 Signs a Remodeling Company is Stable

Sales professionals take note. Mark Zokle presents the seven most important things to look for when considering a career with a home improvement company. Zokle says that these companies:

  1. Have a clearly defined purpose.

According to Mark Zokle, this is the #1 indicator that a company is poised for success. These are the businesses that clearly communicate goals and values to their teams. Zokle cites his employer, BCI Acrylics, Inc. as a perfect example. The Palatine, Illinois-based manufacturer focuses exclusively on bath and shower systems but also provides accessories and upgrades to enhance their flagship products.

  1. Know and utilize core projects.

Companies that have demarcated their core projects tend to be more successful in the long run. From a sales standpoint, Mark Zokle says that having an area of company expertise offers a competitive advantage at closing.

  1. Understand the difference between sustainable and unsustainable growth.

A company that is hungry for growth will make smarter decisions over one that seeks instant gratification.

  1. Have achieved balance.

In order to be successful, a business must have a balanced set of goals for short-, medium-, and long-term growth, says Mark Zokle. 

  1. Pay attention to market indicators.

Companies that stay in the black are those that look to emerging trends as well as historical market data.

  1. Maintain consistency.

Consistency in business is the key to earning a living in sales, says Mark Zokle. Leads as well as closed projects should be consistent, and the company should be willing to report on profitability.

  1. Think ahead and plan for growth.

This one can be tricky, according to Mark Zokle. A company must always be planning ahead in anticipation of increased business and revenue but it must do so without jumping ahead so much that valuable capital is wasted on growth that never comes to fruition.