Marketing is necessary across all industries, says BCI Acrylic National Sales Manager Mark Zokle. Unfortunately, many companies view marketing as more of an afterthought than an integrated part of daily operational activities. Here, Zokle offers insight on how to streamline the process.
Q: What aspects of my marketing plan can be automated effectively?
Mark Zokle: Advances in technology have made it significantly easier to streamline social media and online marketing efforts. For instance, many marketing companies now have the capability to automatically release Twitter and Facebook updates and alert users when someone comments on their profiles.